70 YEARS YOUNG

70 YEARS YOUNG

70 YEARS OF SUCCESS: FROM OUR FOUNDING IN 1948 TO OUR SUCCESS AT THE 2018 WORLD CAR AWARDS.

On a beach in Anglesey, UK, 70 years ago, Maurice Wilks drew a sketch in the sand. This sketch would become the inspiration for the first Land Rover. The Series I became an icon, as did Wilks. Possessing a truly restless spirit, Wilks’ goal was to build something that could tackle any terrain, weather condition or challenge. That is exactly what he did.

Launched on 30th April at the 1948 Motor Show in Amsterdam, it soon became obvious that he had created an exceptional vehicle.

Old LR


To mark our seventieth birthday, we will be hosting a series of celebrations across the world. We will be holding a special event at the Jaguar Land Rover Classic Works facility, UK, to look back through our history - from the 1948 Amsterdam Motor Show, to our latest range of SUVs and the people who use them.

Land Rover 70 years


70 years ago, Land Rover had capability at its very core and was instilled with an inner strength, a desire to overcome the odds, and a sense of adventure which is still manifest in all of our vehicles. These elements – and many others – are quite simply in Land Rover’s DNA.

In 1970, we released the first production three-door Range Rover. Met with widespread critical acclaim, it was the first vehicle to deliver permanent 4 Wheel Drive. The launch of Land Rover Discovery, in 1989, would provide the rugged capability of the Ninety/One Ten to compete with newer, smaller competitors to the Range Rover.

RANGE ROVER SPORT SVR: TAMING TIANMEN ROAD

RANGE ROVER SPORT SVR: TAMING TIANMEN ROAD



In 2005, Range Rover Sport went into production. The introduction of the first sports SUV, in the Range Rover family, showed Land Rover’s commitment to performance.

"To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover's ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs."

Prof Dr Ralf Speth, Jaguar Land Rover CEO



As times, society and needs change, so too do our vehicles. Following the successful testing of the Velar concept vehicle in 1969, it has continuously evolved and in 2018 Range Rover Velar won World Car Design of the Year.

RANGE ROVER VELAR - WINNER WORLD CAR DESIGN OF THE YEAR

RANGE ROVER VELAR - WINNER WORLD CAR DESIGN OF THE YEAR



Continually striving to go Above and Beyond in every single aspect of the business, Land Rover has come a long way from a sketch in the sand. From our people to our latest vehicles, we have pushed harder, reached higher and gone further. That will never change. For those vehicles which are yet to come, we are making sure they live up to our heritage. Creating a new icon is a complicated art, improving on it even more so, but it is a passion which drives us; it's why we do what we do.

RANGE ROVER SV COUPE

BEYOND 70

Explore Land Rover today.

LAND ROVER COLLECTION

LAND ROVER COLLECTION

Explore our latest range of clothing and lifestyle accessories.
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DEFENDER JOURNEYS

DEFENDER JOURNEYS

The stories behind the adventures.
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EXPERIENCE LAND ROVER

EXPERIENCE LAND ROVER

Get behind the wheel of a Land Rover and experience extreme capability for yourself.
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Tianmen Mountain Road in the Hunan Province of China incorporates a dizzying 99 hairpin bends along the 11.3km of mountainside road.
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Posted: 02-10-2017

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RANGE ROVER: A HISTORY

RANGE ROVER: A HISTORY

Posted: 20-12-2016

From the very first top-secret concept vehicle, through to the first convertible, we uncover the rich history of evolution that has made Range Rover what it is today.
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